Alexis Collado is a digital product designer at Kalibrr (Y Combinator Winter 2013), helping millions of South East Asians find better opportunities by transforming the way jobseekers find jobs and companies hire talent. His podcast, Roots, tells the stories of the great Filipino designers he’s met. He also co-hosts the UX Almusal podcast with Christian San Jose. He’s the co-founder of UX+, the biggest UX conference in Asia.

During his stay at Ateneo de Manila University, he founded the first student UX organization in the Philippines — User Experience Society. Today, UX Society has chapters in Ateneo de Manila University, Chapman University in California, De La Salle University, Ateneo de Davao University, University of Santo Tomas, and Yale University.

Alexis interned for award-winning companies like Jump Digital, Freelancer.com, NuWorks Interactive Labs, Agoda, and Edukasyon.ph.

He writes about leadership, design, and personal development on Medium and on his personal blog. In his free time, he enjoys playing a ton of badminton doubles, playing DoTA party queue, reading books, taking photos, and meeting new people.

My Process

Full Process Design

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Research

I collaborate with stakeholders, ask meaningful questions, probe user goals, motivations, to understand context.

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Discovery

I ideate solutions by wireframing or creating mockups, facilitate design studios, and gather user feedback.

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Design

I design delightful, purposeful interactions and interfaces that help the user accomplish his or her tasks.

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Development

I prototype the final design either in code (HTML, CSS, JS), Invision, Framer Studio or other tools depending on the job.

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Iteration

I perform research through series of usability tests and A/B testing, evaluate design with analytics, and iterate.

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Repeat

I redo the entire process and use new insights to further bolster the product’s user experience.

Case Studies

Selected Works

Cope iOS App

MOBILE APP DESIGN

Cope is a mobile app that allows mental health help seekers track their symptoms and medication. I helped them create a minimum viable product for testing.

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360 Pro Tracker

WEB APP DESIGN

The 360 Pro Tracker is a performance tracking system for the 360 Pro gym. It tracks an athlete’s statistics and calculates his or her pro score.

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TEDxADMU Website

WEB DESIGN

The TEDxADMU website was a project for the Ateneo Junior Marketing Association. It's a project where I helped them reach a 66.8% conversion rate from scratch.

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