Alexis Collado is a digital product designer at Kalibrr (Y-Combinator Winter 2013), helping transform the way candidates find jobs and companies hire talent. His podcast, Roots , tells the stories of great Filipino designers he’s met. He is a core member and volunteer of UX Philippines, where he helps organize meet-ups and conferences about user experience and design.

During his undergraduate years he founded the first student UX organization in the Philippines — User Experience Society. It now has chapters in Ateneo de Manila University, Chapman University in California, De La Salle University, and Ateneo de Davao University. He also interned for award-winning companies like Jump Digital,, NuWorks Interactive Labs, Agoda, and

He writes about leadership, design, and personal development on Medium. On his free time, he enjoys playing party queue with friends on DotA 2 and a game of badminton doubles.

My Process

Full Process Design

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I collaborate with stakeholders, ask meaningful questions, probe user goals, motivations, to understand context.

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I ideate solutions by wireframing or creating mockups, facilitate design studios, and gather user feedback.

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I design delightful, purposeful interactions and interfaces that help the user accomplish his or her tasks.

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I prototype the final design either in code (HTML, CSS, JS), Invision, Framer Studio or other tools depending on the job.

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I perform research through series of usability tests and A/B testing, evaluate design with analytics, and iterate.

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I redo the entire process and use new insights to further bolster the product’s user experience.

Case Studies

Selected Works

Cope iOS App


Cope is a mobile app that allows mental health help seekers track their symptoms and medication. I helped them create a minimum viable product for testing.

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360 Pro Tracker


The 360 Pro Tracker is a performance tracking system for the 360 Pro gym. It tracks an athlete’s statistics and calculates his or her pro score.

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TEDxADMU Website


The TEDxADMU website was a project for the Ateneo Junior Marketing Association. It's a project where I helped them reach a 66.8% conversion rate from scratch.

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