Alexis Collado is a digital product designer at Kalibrr (Y-Combinator Winter 2013), helping transform the way candidates find jobs and companies hire talent. His podcast, Roots , tells the stories of great Filipino designers he’s met. He is a core member and volunteer of UX Philippines, where he helps organize meet-ups and conferences about user experience and design.

During his undergraduate years he founded the first student UX organization in the Philippines — User Experience Society. It now has chapters in Ateneo de Manila University, Chapman University in California, De La Salle University, and Ateneo de Davao University. He also interned for award-winning companies like Jump Digital, Freelancer.com, NuWorks Interactive Labs, Agoda, and Edukasyon.ph.

He writes about leadership, design, and personal development on Medium. On his free time, he enjoys playing party queue with friends on DotA 2 and a game of badminton doubles.

My Process

Full Process Design

design-64px-outline_book-open Created with Sketch.

Research

I collaborate with stakeholders, ask meaningful questions, probe user goals, motivations, to understand context.

design-64px-outline-2_ruler-pencil Created with Sketch.

Discovery

I ideate solutions by wireframing or creating mockups, facilitate design studios, and gather user feedback.

design-64px-outline_window-paragraph Created with Sketch.

Design

I design delightful, purposeful interactions and interfaces that help the user accomplish his or her tasks.

design-64px-outline_code Created with Sketch.

Development

I prototype the final design either in code (HTML, CSS, JS), Invision, Framer Studio or other tools depending on the job.

design-64px-outline_wand-99 Created with Sketch.

Iteration

I perform research through series of usability tests and A/B testing, evaluate design with analytics, and iterate.

arrows-64px-outline-1_refresh-69 Created with Sketch.

Repeat

I redo the entire process and use new insights to further bolster the product’s user experience.

Case Studies

Selected Works

Cope iOS App

MOBILE APP DESIGN

Cope is a mobile app that allows mental health help seekers track their symptoms and medication. I helped them create a minimum viable product for testing.

Read Me

360 Pro Tracker

WEB APP DESIGN

The 360 Pro Tracker is a performance tracking system for the 360 Pro gym. It tracks an athlete’s statistics and calculates his or her pro score.

Read Me

TEDxADMU Website

WEB DESIGN

The TEDxADMU website was a project for the Ateneo Junior Marketing Association. It's a project where I helped them reach a 66.8% conversion rate from scratch.

Read Me